ITC Limited, one of India’s foremost private sector companies with presence in FMCG, Hotels, Packaging, Paperboards & Specialty Papers, Agri & IT Businesses recently used GamifyEasy to successfully gamify its Management Trainee induction program. The program saw 100+ campus hires work in teams to compete in an online tournament over 3 days.

• Reach and scale: 60+ participants, 3 days, 3 gamified sessions 
• Target Audience: Campus hires 
• Devices: Windows desktops 
• Gamified Session Format: Virtual tournament

Learning Objectives: The objectives of the gamified learning sessions were:

• Getting to know the vision, mission, and values of the organization
• Explore the businesses and products of the organization
• Discover the various sustainability measures taken by the organization
• Getting to know other participants and batch mates

How was the program delivered? 

The program was designed in a tournament format. Participants were divided into 10 teams. Teams were required to collaborate and solve quizzes, case studies, and solve an escape room puzzle on each day. The tournament was divided into 3 rounds which were played over 3 days. Each round was played after each day’s workshop and learning sessions.

Tournament schedule:

• Day 1: Product and brand quiz
• Day 2: Escape rooms
• Day 2: Interactive case studies

The scores for each day were captured and reported on a leader board.

Feedback: The tournament format was hugely successful with participants rating the program highly engaging and effective.